Since 2008, Shenzhen has been awarded the title of “advanced region for national cultural system reform” for four consecutive times. Can the reform of the cultural field entering the “deep water zone” be a tough battle? On the morning of February 21st, the Shenzhen Municipal Culture, Sports and Tourism Bureau held a news briefing to inform the Bureau of the 2014 reform plan. The Shenzhen Business Daily reporter noted that “stimulating cultural development vitality” appears most frequently in the plan, and reform measures focus on benefiting citizens ’enterprises, such as further streamlining the approval items and procedures, deepening the promotion of“ cultural and creative loan ”financial services, and encouraging the participation of cultural enterprises Renovation of old workshops, supporting a group of non-governmental performing arts groups, establishing public cultural service evaluation and feedback mechanisms for the masses, etc.

　　The rest of the reforms are "hard bones"

　　Yue Chuanjiang, Director of Shenzhen Municipal Culture and Sports Tourism Bureau, said that after Shenzhen was established as a pilot city for the reform of the national cultural system by the central government, the municipal party committee and the municipal government proposed to do a good job of cultural reform as economic reform, and actively promote various reform measures. Completed the task of cultural system reform. It should be said that Shenzhen has made remarkable achievements in transforming the government's cultural management functions and innovating the cultural market management mechanism. It has completed various reform tasks and has been highly affirmed by the central government.

　　"The links that are easier to change in the reform of the cultural system have all been changed. The new and old problems encountered in the reform are intertwined and extremely difficult and complex. The rest of the reforms are hard bones." Yue Chuanjiang said that Shenzhen's current cultural reform and development Faced with the problems of uneven development of public cultural services, cultural development guarantee mechanism has not been established, the overall strength of the cultural industry is not strong enough, and the reform of the cultural management system and mechanism needs to be deepened, we need greater determination and wisdom to formulate and deepen the existing problems. The implementation plan for the reform will implement various reform issues.

　　Government functions will be further "decentralized"

　　Yue Chuanjiang introduced that in terms of transforming government functions, the relationship between the cultural administration and cultural enterprises and institutions will be further streamlined, the reform of cultural institutions will be deepened, the reform of corporate governance structure of cultural institutions will be accelerated, the establishment of a sound performance evaluation mechanism, and the acceleration of public libraries , Museums, cultural centers, etc. to form councils, attract representatives from relevant parties, professionals and people from all walks of life to participate in management, improve the management level and service efficiency of public welfare cultural venues, innovate the management of cultural social organizations, support the development of cultural intermediaries and cultural industry associations Give full play to the role of various cultural industry associations in industry self-discipline, market regulation, information exchange, and policy research, and continue to hand over some government functions to social organizations.

　　In terms of improving the cultural market management mechanism, Yue Chuanjiang introduced that it will deepen the reform of the cultural business registration system, further decentralize the approval authority, streamline the approval items and procedures, and lower the entry threshold for the cultural market; The content of cultural services is the focus of supervision, strengthen supervision during and after the incident, and explore the establishment of a new management model of leniency and strict management.

　　Yue Chuanjiang said that he will explore the establishment of a diversified investment mechanism for cultural development, encourage the establishment of private non-corporate cultural societies and private cultural and artistic performance groups, and guide them to participate in public welfare cultural and sports activities through the purchase of services and rewards; Measures to support a group of private literary and artistic performance groups and give full play to their role in providing public cultural services and literary and artistic creations; increase the support for the development of private museums, promote the development of private museums, support Futian District to build museum groups, and promote special museums and memorial halls 3. Construction of special museums.

　　Citizens can "score" cultural services

　　Yue Chuanjiang said that this year it will accelerate the construction of a modern public cultural service system and promote the standardization and equalization of basic public services. The specific measures are: to promote the establishment of a coordination mechanism for the construction of the city ’s public cultural service system, to integrate the city ’s cultural facilities, talents, programs and other public cultural resources, to promote their circulation and sharing throughout the city; to study and formulate public cultural service guarantee standards, public cultural facilities Technical standards for management services, evaluation standards for public cultural services, and enhanced performance appraisal, to promote grass-roots cultural units to strengthen human, financial, and material security; carry out surveys on the cultural needs of citizens of all levels of Shenzhen society, and provide public cultural services and products in a targeted manner, Establish a mass evaluation and feedback mechanism to continuously improve the level of public cultural services and mass satisfaction.

　　Striving to be the "leader" of the development of the cultural industry is a new cultural mission set by the central government for Shenzhen. Yue Chuanjiang introduced that the modern cultural market system will be established and improved, and the creative capacity and overall competitiveness of the cultural industry will be improved. The specific measures are: good policy guidance, building platforms, providing services, etc., promoting the rational flow of cultural resources and supporting cultural enterprises across regions , Cross-industry, cross-ownership mergers and reorganizations, improve industrial scale, intensive, and professional levels; focus on promoting independent innovation in the field of cultural industries and building national demonstration parks and bases

　　Strive for the "free travel" of yachts in Shenzhen, Hong Kong and Macau

　　While improving the efficiency of market supervision, how to strengthen the development and expansion of tourism resources has become the focus of Shenzhen Culture and Sports Tourism Bureau. Yue Chuanjiang said that Shenzhen ’s current tourist attractions mainly rely on the OCT theme park group, and the city ’s special resources such as mountains and sea scenery, historical streets, ancient villages, and cultural industries and industrial parks have not been deeply developed. To this end, the Municipal Culture, Sports and Tourism Bureau will actively promote the development of tourism in Dapeng New District, strengthen the cooperation between Shenzhen and Hong Kong in the modern service industry in Qianhai, accelerate the construction of a number of distinctive coastal tourism projects, and build world-class coastal eco-tourism resorts and global Important tourist destination. Encourage the use of old blocks, old workshops and other specific urban built-up areas to transform into cultural and tourist special blocks, and strengthen the protection and development of ancient villages and historical blocks.

　　Yue Chuanjiang revealed that Shenzhen will increase investment in tourism promotion funds appropriately in accordance with the total GDP and the growth rate of the tourism industry, and strive for the support of the central authority to explore the establishment of a convenient customs clearance model for Hong Kong and Macao cruise ships and yachts to enter and exit our city, and to realize Shenzhen, Hong Kong and Macau cruise ships and yachts "Freedom".